卒業論文詳細 | 同志社大学社会学研究科

学科	社会学科	ゼミ教員名	MATTIAS VAN OMMEN	年度	2024年度
タイトル	Contents Tourism 2.0: How YouTube Content Act as a Driving Force for Local Revitalization

内容	While anime and game contents tourism are becoming popular , Okazaki City has been launching a “seichi-junrei" tourism campaign featuring a YouTuber named Tokai On Air since 2016. According to Okamoto (2008) , “seichi-junrei” is a visit to a location where an anime work was based on , or to a place related to the work or author , that has been recognized by the fans for its value. How is Okazaki City’s YouTube-based “seichi-junrei” different from anime tourism in Numazu City , researched by Matsuyama (2022) , and Washimiya Town , researched by Yamamura (2015)? In this research , an investigation was conducted to find out how Okazaki city residents and Tokai On Air fans actually feel about "seichi-junrei" tourism through the use of semi-structured interviews and web-based surveys. The results showed that Okazaki city’s economy , Tokai On Air , and fans are the main constituents of tourism and the benefits received by these are significant , but local residents seem removed from this structure. However , it is necessary for the planners to understand that the project is based on the principle of not inconveniencing the local residents. Without this , the project may fail , as in the case of Takehara City.

内容

While anime and game contents tourism are becoming popular , Okazaki City has been launching a “seichi-junrei" tourism campaign featuring a YouTuber named Tokai On Air since 2016. According to Okamoto (2008) , “seichi-junrei” is a visit to a location where an anime work was based on , or to a place related to the work or author , that has been recognized by the fans for its value. How is Okazaki City’s YouTube-based “seichi-junrei” different from anime tourism in Numazu City , researched by Matsuyama (2022) , and Washimiya Town , researched by Yamamura (2015)? In this research , an investigation was conducted to find out how Okazaki city residents and Tokai On Air fans actually feel about "seichi-junrei" tourism through the use of semi-structured interviews and web-based surveys. The results showed that Okazaki city’s economy , Tokai On Air , and fans are the main constituents of tourism and the benefits received by these are significant , but local residents seem removed from this structure. However , it is necessary for the planners to understand that the project is based on the principle of not inconveniencing the local residents. Without this , the project may fail , as in the case of Takehara City.

講評	This thesis makes a contribution to the literature on local revitalization efforts , digital media , and contents tourism. From the author’s own knowledge and experience , the thesis was able to engage with relevant actors on multiple levels: visitors as well as local residents. I also appreciated the author’s inclusion of photography and localized knowledge to further enrich and particularize their data. One area in which I believe the thesis to be lacking is depth: how exactly do local people feel about the YouTube channel , and how do YouTube fans feel about the locality? While there is some data on this , since the author gathered so much data from interviews and online surveys , I would have expected to see more of this in the thesis: quotes , interview segments , charts , etc. Regardless , this thesis makes a valuable contribution to the wider literature on contents tourism.

講評

This thesis makes a contribution to the literature on local revitalization efforts , digital media , and contents tourism. From the author’s own knowledge and experience , the thesis was able to engage with relevant actors on multiple levels: visitors as well as local residents. I also appreciated the author’s inclusion of photography and localized knowledge to further enrich and particularize their data. One area in which I believe the thesis to be lacking is depth: how exactly do local people feel about the YouTube channel , and how do YouTube fans feel about the locality? While there is some data on this , since the author gathered so much data from interviews and online surveys , I would have expected to see more of this in the thesis: quotes , interview segments , charts , etc. Regardless , this thesis makes a valuable contribution to the wider literature on contents tourism.

キーワード1	Contents Tourism
キーワード2	Seichi-Junrei
キーワード3	Fan Culture
キーワード4
キーワード5