| 内容 |
Since the late 2010s , Japanese City Pop , which refers to a genre of music that provides images of 1970/1980s Japan and sparks nostalgic feelings , has been gaining global popularity. However , there are few studies that investigate City Pop within sociology. To bridge this gap , I conducted a document analysis of YouTube comments on City Pop music videos and coded it into several categories to understand the overseas reception of this music genre. I used the term nostalgia as well as Orientalism (how the West perceives the East) , Occidentalism (how the East perceives the West) , and Nihonjinron (Japanese exceptionalism) as conceptual frameworks given the Westernized image of Japanese City Pop. These two research questions guided my research: 1. Why do people feel nostalgia for areas and eras which are not experienced directly? 2. How does the evaluation towards pop culture and country , region (West , East) relate? My research findings showed that Orientalism is encapsulated in nostalgia , and that the irreversibility of time is the reason for people sharing the utopia which cannot be obtained. It became clear that the inaccessibility of the past time becomes a source of aesthetics , motivation , and reassurance , and these feelings are shared across national borders. |