| 内容 |
Fashion is a main tool to convey the identity of those who wear clothing according to Simmel (1904). Although the relevance between fashion and identity has been revealed by some theorists, there is a lack of research in the field of American fashion style called “Amecaji.” In this paper, semi-structured interviews were conducted with 11 Japanese men and 1 woman who wear Amecaji to determine if there is a specific fashion identity in the Amecaji style and how it was formed and transformed. Furthermore, this research also aims to discover the transition of fashion awareness over time. The results showed the participants have their own fashion identity, which is related to the characteristics of Amecaji. There were various processes before they could form these established identities based on factors such as a desire for recognition and their hobbies. On the other hand, people who already had a steady fashion identity were also found. In addition to this transition, this study revealed that the awareness of selecting clothing has changed regardless of whether people already had formed their identity. Future studies should include a large number of female participants to discover possible gender differences. |