| 内容 |
Since the beginning of the 21st century, Chinese students studying in Japan have increased year by year. Japanese subcultural content such as manga and animation profoundly influences them. Semi-structured interviews were conducted with eight Chinese university students in Japan to define their Japanese subculture experiences and the effects on studying in Japan and content reproduction. It was found that Chinese students’ interest in Japanese subcultural content is related to their motivation to learn Japanese, their decision to study in Japan, and their career choices in Japan. Also, reproduction of Japanese subcultural content provided self-identification brought by their self-expression, which reflected their devotion to Japanese subcultural hobbies and a reason for continuing to develop their careers in Japan. This research suggests that Japanese textbooks can add content related to Japanese subculture so that more people can learn Japanese and eventually attract them to study in Japan, thereby attracting more outstanding talent to Japanese society. Improving the understanding of Chinese students who love Japanese subculture will also help companies in the subculture industry in Japan recruit such talent and formulate marketing strategies for those consumers. |