内容 |
The purpose of this study is to evaluate public understanding of SD and ESD between 1987 and 2015 as a way to make sense of changes or fluctuations in the way that SD and ESD have developed in Japan. The method for investigation is to conduct the newspaper archive survey by running fourteen words or phrases through three Japanese newspapers-Mainichi Shimbun, Asahi Shimbun, and Yomiuri Shimbun and United Nations materials. Assuming a correlation between newspaper output and public consciousness, this study examines when and how people’s concern with SD or ESD increased, and which spheres of ESD (society, economy, and environment) people are interested in based on the number of articles that use each keyword. This paper reached five conclusions. First, Japanese newspaper describe sustainable development in the context of the environment. Second, a common outcome trend in each newspaper is that negative statements about sustainable development and ESD increased year by year. A third discovery is that recognition rates of SD and ESD were low in all newspapers, even during the period of DESD. A fourth conclusion is that public participation in SD and ESD activities increased toward DESD. The last conclusion is that the number of articles related to sustainable development and ESD drastically decreased in the years when there was no major conferences or summits. As remarked, media reports have a strong association with concerns or attitudes of the people. Therefore, these outcomes have similarities to Japanese perceptions of sustainable development and ESD. |